If you are set on developing your web presence, you will need to put some effort into picking and maintaining a web identity. The first step in this process is deciding on a domain type and a name.
There are some key things to think about before picking a domain type. For example, budget considerations come immediately to mind. Also, the right address will bring traffic naturally. This is the type of name to focus on.
The basic three types of domains are .com, .net, and .org. Each comes with different types of assumptions about your site, and with different costs or reservation. But all three are pretty common and will draw traffic to your site.
There are a whole slew of country codes for domain name extensions. Almost every country in the world has its own unique Top Level Domain, such as .ca in Canada and .uk in the United Kingdom. These have varying degrees of reliability and different rules governing their use.
If you find yourself running out of options with these domains, there are others to choose from as well. For example, .name and .info have both been available for a number of years. These may not have the cache of the big domain extensions, but they’ll get the job done.
You could also mark your space with a unique sub-domain. This comes after the Top Level Domain and the domain name. It’s usually the “www” part of the address, but you can make it anything you want.
Needless to say, price can become an issue. This is largely dependent on what domain you are reserving under, but it can also be affected by the company you decide to buy from. Prices can range from $6.99 for the cheaper domains to prices in the teens or 20s for some of the country-specific codes.
Just like other businesses (and domain name registration is a business), domain costs have drifted lower and lower over the years. You can also keep an eye out for special deals and sales on domain names. There are also coupons and package deals that may be available from certain retailers.
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