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While the use of META keywords has been largely criticized, and is now no longer necessary, the use of other META tags is still extremely valuable. Namely, using META title and META description tags is great for SEO. You can significantly improve your rankings and your overall SEO efforts by using these tags, and using them properly on all of your websites. Take a look at these instructions for how to make the most out of the META title and description tags.

First of all, the recent news that has everybody talking is that the major search engines have announced that they no longer use the META keywords tag. In fact, Google hasn’t used the META keywords tag for years. This comes as a surprise to many people who have focused their SEO efforts on this, however everyone can now put the debate to rest. Neither Google nor Yahoo! use META keywords to determine a site’s ranking in the results.

The META title and description tags still remain extremely valuable however in terms of your overall SEO. For your META title, it’s the title that a browser sees when they make a search and see your page listed. It’s also of the utmost importance for making your site be seen as important for a search in the eyes of the search engines themselves.

Therefore you should try to incorporate one or two of your keywords into your META title tag so you can improve your rankings for them. However, while you do this you have to keep the overall character length of your title limited. A good rule of thumb is to keep your title under 65 or 60 characters in length. Anything more and it will get cut off. So do your best to incorporate a few of your keywords while keeping the length down to ensure they get included and displayed.

Moving onto the META description tag for SEO purposes, it is also a fantastic spot to put some of those keywords that you used to write down in your META keywords tag. You’ll have more room to work with in your description, generally up to 160 characters. This will allow you to write a short sentence or two to describe your page and once again include a few of your targeted keywords and phrases.

As mentioned with the META tile tag, the length is of extreme importance with the description tag as well. Anything more than 160 may be overlooked and will only hurt your appearance. So be sure to get to your point quickly, and to include a few phrases without being repetitive or spam like by stuffing one after another in there.

A decade ago it seemed that META keywords were the most important SEO factor. Then as time went on, it became gradually less important, and now it’s not used at all. That’s the way that the world of SEO works. Now, the META title and description tags have gained great importance to helping your ranking. So include them on all of your pages and use them properly to see great SEO results.

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Many webmasters have a similar question relating to the correct text format for SEO. There are a few particular steps that you can take with your formatting to give your site that extra little boost in the rankings. However, with the evolving world of SEO many people are now beginning to suspect that these formatting strategies are not as important as they once were.

Therefore as with everything in the search engine optimization field it’s crucial to stay on top of the latest trends and change your strategies as necessary. What works today in regards to the correct text format for SEO may not work tomorrow. Either way, it’s important to be aware of the theories that are out there and how they may able to affect the positioning of your website and all of its individual pages.

When people talk about using a specific text format for SEO they are referring to ways of highlighting certain material to make it more prominent. This highlighting will literally highlight content visually on a page to actual visitors, but what is really meant is how the search engines view the tags.

For example, by marking the title of your page using a h1 tag, you are signifying that the material within the tag is the most important piece of material on the page. Therefore, by incorporating your main keyword or key phrase into that tag you are highlighting the importance of that keyword on your page. Your positioning in the search engines for that term will naturally be improved.

You can follow the same strategy for the H2 tag. These tags are generally used as subheads within your content, and you can add additional significance to several more keywords by using them when you use the H2. The heading tags extend all the way down to H6, but after H2 they do not add much value whatsoever. So stick with the H1 and H2 tags and include keywords in them whenever you can.

You can also work with text format for SEO within the body of your content. For example, by emboldening a keyword on a page you can also help to highlight the importance of that phrase on your page. However, to see the benefits of this approach you should not use the regular b tag for bold. Rather, you should use the strong tag, which produces the same visual effect but has attached to it the meaning of importance rather than just a visual change.

Text format for SEO is actually pretty simple in theory. Use a few selected HTML tags in order to highlight and emphasize keywords on a webpage, and therefore improve your ranking and relevancy for those terms. Yes, there is some debate about how effective these tactics are today. However, there is no downside to using them and until somebody can prove that it’s not successful at all, using text format for SEO is a wise decision.

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